Make claims only when the evidence exists.
ESINED’s public credibility should grow from traceable records, authorised relationships and appropriately measured outcomes — not decorative metrics.
Programme and delivery records
Before a programme is presented publicly, the underlying record should make clear what was delivered, for whom, when, where and by which specialist brand.
- Programme title and responsible brand
- Audience and eligibility
- Dates, location and delivery format
- Defined objectives and scope
- Attendance, completion or participation evidence where appropriate
Outcome evidence
Different projects require different measures. ESINED should not use one generic success statistic across unrelated services.
- Assessment or skills evidence
- Completion or attendance records
- Usage or adoption data where relevant
- Structured feedback
- Authorised organisational confirmation
Partner and client evidence
An organisation should be described as a client, partner, collaborator or participant only when that description is accurate and publication is permitted.
- Relationship type
- Project or programme scope
- Dates or delivery period
- Approved naming / logo use where applicable
- No implied endorsement beyond the actual relationship
Testimonials and permissions
Testimonials should be attributable only to the extent authorised by the person or organisation providing them.
- Source and date
- Permission to publish
- Approved attribution
- No editing that materially changes meaning
- Internal source record retained
AI-assisted content should not manufacture proof
AI may support drafting, organisation and discovery, but it should not create fictitious clients, testimonials, statistics, awards or outcomes.